Launching of Tenko
Tenko premiered in November 1989. The original Tenko was released after a year of maturation from BY1988. It was sold as a special sake for the year-end gift season and the new year celebration. In those years, production of Junmai Daiginjo was still very limited amounting only 1% of the total sake production in Japan. However, the new era of Junmai Daiginjo arrived soon after as consumers thirsted for higher quality hand-crafted sake. Tenko was one of the pioneers leading this rapid growing market of Junmai Daiginjo.
Original Tenko 1.8L
Starting with 1.8L bottles
First Tenko was in 1.8L bottle in the original wooden gift box. This was unique and it soon became very popular as gift sake for its quality and design. We first used cedar trees for these gift boxes rather than paulownia wood, but cedar tree wood crafts were vulnerable to humidity, and we eventually changed gift boxes to paper. We are still using the same designed paper box today.
